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Construct a corporate culture and endeavor to launch new businesses

Necessity of a corporate culture
amid the coronavirus crisis

In order to dispel concerns over uncertain outlooks due to the coronavirus pandemic, we will focus on “cultivation,” at which OAT Agrio excels, and foster a corporate culture of “We experience the pleasure and difficulty of cultivation by ourselves and disseminating them to the world.”
“Cultivation” is OAT’s advantage for surviving competition in the market and the forte that cannot be imitated easily by competitors. This corporate culture focused on the forte is the value and code of conduct shared by all employees.

Cultivation of strawberries

Cultivation of green peppers

Cultivation of podded peas

Change in the market environment

Change in lifestyle amid the coronavirus pandemic and expansion of demand from housebound consumers

Amid the coronavirus pandemic, people came to stay home for a longer period of time, reconsidering home horticulture and vegetable growing, and many people started growing vegetables, fruit, and flowers at their gardens or balconies.
The sales at home improvement centers and online shops related to horticulture increased, and the results of some surveys indicate that the sales grew 160% from the previous year.

Cultivation of cherry

Cultivation of bok choy

Realization of philosophy

OAT Agrio will disseminate the “pleasure in cultivation” to the world.

For consumers who stay home for a longer period of time amid the coronavirus pandemic, our employees demonstrate cultivation, to convey the pleasure in home horticulture and vegetable growing. We hope to disseminate the possibility of growing vegetables and flowers easily and enjoyably in home gardens, and the pleasure in growing, harvesting, and eating them.

Endeavor to launch new businesses

OAT Agrio endeavors to launch new D2C businesses.

We will introduce the know-how to cultivate crops more easily and enjoyably via SNS, and sell necessary materials for cultivation via our e-commerce site.
Customers can get necessary materials in a one-stop manner, and by describing cultivation methods in SNS and websites, we interactively communicate with customers, try to adopt new business models, and stir demand from housebound consumers.

Construct a corporate culture and
endeavor to launch new businesses

To meet the demand from housebound consumers
amid the coronavirus pandemic

“Philosophy”

Agritechnology and sincerity

Existing businesses

  • Sales growth
    Stable production
  • Quality improvement
Producers

Population of farmers: 1,681,000
Average age: 67 years old

“Philosophy” + “corporate culture”

To convey agritechnology, sincerity, and the pleasure in cultivation

New D2C business

  • Pleasure in growing crops
  • Pleasure in eating delicious food
  • Pleasure in harvesting crops
  • Pleasure in seeing beautiful things
Home horticulture
and vegetable growing

Agricultural farms/civic farms: 3.6 million people

Philosophy and corporate culture

Philosophy

We experience the pleasure and difficulty of cultivation by ourselves and disseminate them to the world.

“Actualization of philosophy”

We aim to become a company that disseminates agritechnology broadly in the world through cultivation.

Corporate culture

We experience the pleasure and difficulty of cultivation by ourselves and disseminate them to the world.